Blume Video Marketing Branding
For Blume Video Marketing, I developed a comprehensive branding system that refreshed their visual identity. This included designing a unique logo set, creating versatile icons, and establishing a cohesive color palette that aligns with Blume's brand values.
Concepts:
During the project, I began with a deep concepting phase, exploring multiple ideas and producing a variety of sketches to capture the right vibe for Bume Video Marketing’s identity. By experimenting with different styles and visual elements, I was able to refine concepts that best resonated with their brand’s essence and goals.
Developed Sketches:
Blume Marks:
I crafted extra marks for flexibility in various applications and set a clear type hierarchy to ensure consistency across all brand communications. This system was tailored to enhance Bume’s brand presence, making it visually impactful and adaptable for their marketing needs.
Other Marks:
Icons:
In developing Bume Video Marketing’s branding system, we placed special focus on creating a set of custom icons to visually enhance the brand’s identity. Each icon was designed to be simple yet memorable, reflecting Bume's dynamic and modern aesthetic.
