Every True Tiger

In this project, I developed a comprehensive NIL graphic system for all active athletes at the University of Missouri. We were tasked with creating the entire look and feel from scratch, designing visually cohesive and brand-aligned graphics to promote athletes' and the school across multiple platforms

Season Ticket Ads:

NIL Content Development

The project also required handling the majority of the copywriting, ensuring each graphic resonated with its intended audience while keeping up with a demanding schedule of countless deliverables for various athletes.

And lots of more deliverables…

ETTB Rebrand Development

For the Every True Tiger NIL organization, we led a full brand redesign focused on modernizing their visual identity while staying true to their roots. Their goal was to update their previous logo to reflect a more dynamic, sports-centric aesthetic, without losing the connection to the iconic University of Missouri Pillars.

Concept Sketches:

Final Rebrand Marks

We explored multiple logo concepts, balancing bold athletic design with historic symbolism. After a collaborative revision process, we landed on a final mark that captures the energy of collegiate athletics and the tradition that Every True Tiger stands for.