Let It Fly Media brand Development
Over the span of several years, I had the opportunity to help shape and manage the development of the Let It Fly Media brand, guiding it from a bare-bones identity to a fully realized, modern, and dynamic brand presence.
Brand Book Creation
When we began, Let It Fly Media had only the shell of a brand—minimal visual direction, few foundational assets, and no cohesive system in place. From day one, our goal was clear: build something that not only reflected the energy and ambition of the company, but also positioned it for long-term growth and recognition.
LIFM Social Content
As part of the Let It Fly Media brand evolution, we developed a wide range of social content designed to reflect the brand’s bold personality and drive engagement across platforms. Our social strategy helped build brand recognition, support business goals, and tell the Let It Fly story in a visually compelling way.
Miami Office Branding
To support the expansion of Let It Fly Media into a new market, we created a spinoff brand specifically for the Miami office. This sub-brand maintained a clear connection to the core identity while incorporating fresh elements—color, tone, and visual style—that reflected Miami’s unique culture and energy. The result was a localized brand extension that felt authentic to the city while staying true to Let It Fly’s overarching vision.
Pitch Deck Creation
We developed a series of high-impact pitch decks and marketing materials designed for quick-turn client opportunities—helping the Let It Fly team respond fast without sacrificing quality or brand integrity. These tailored assets played a key role in landing major clients like Under Armour, the College Football Playoff, and Formula 1, showcasing the brand’s capabilities with clarity, confidence, and visual polish.
LIFM 3D Office
As part of a campaign to highlight the Let It Fly office space, I created a custom 3D animation that brought the environment to life in a dynamic and engaging way.