For UA’s project we wanted to focus on creating a graphic that related to the 2022 MLB All-star location - LA. With this as a jumping off point I started with sketches that both felt in-line with the UA brand guidelines as well as accomplishing a beach/summer feel to the graphic. The background elements within the graphic help do much of the heavy lifting when it comes to creating a graphic that feels straight out of LA. From there it was most important to design a graphic element that assists the graphic and evolves with the different versions of each graphic. Finally, making sure these are optimized for instagram by making a seamless carousel was the home run this project needed!