The Kansas City Outlaws
The Kansas City Outlaws strive to be grounded in both the rich history that Kansas City has to offer as well as the inspiring future. In order to make this happen in our Outlaw branding, the Kansas City Outlaws have drawn inspiration from themes of the midwest such as cow-towns, bandits, cowboys, and so many other sources of history in the midwest.
One of the key characteristics we want to pursue as KC Outlaws is that we always create an atmosphere to build community and foster relationships built around what we love; hockey. In order to do so, we believe that making this brand look exciting and new for all generations is a key component. The older history of our great city can appeal to an older and more grounded demographic while our new and young logo can appeal to upcoming Outlaw fans.
One key figure in the branding and logo
creation of the KC Outlaws was Jesse James. Jesse James was an infamous outlaw that grew up in our home state. Much of our branding can be seen as
mimicking the intensity found in the history of Jesse James. Our logo mark of a snake skull brings us back to the times of the midwest when cowboys and cowgirls ran the towns. By looking at the boldness found during this era of outlaws we have been able to create a branding system that honors our city’s history and makes our team stand out as bold.
Brand Merchandising
Kansas City Outlaws Team Look
Graphic Rules
Text and Layout Rules
