SOLAR SODA CO.
Solar Soda Co.
Solor Soda takes a classic look to an elevated level by combining a timeless form with a new spin. For this branding project, I focused on creating a brand that felt both fresh and new but still paid homage to the old-timey soda we all know and love. Secondary elements and brand spinoffs help rocket this brand forward
The Label
The first look at the label of Solar Soda shows off both the original logo design as well as the hand-done type. Both of these elements are framed within a badge that is inspired by older NASA logos.
The Box
The box takes the fun and striking elements of the labels and transforms them into something that will jump off the shelves, even when the lights are off.
Glowing Features
One unique feature of the classic Solar Soda box is that even when night falls the fun doesn't have to stop. The box was screen printed with glow-in-the-dark ink in order to elevate the branding past ordinary.