Soulmark Branding
For SoulMark, a storytelling company focused on bringing meaningful stories to life, we crafted a completely new brand identity from the ground up. Starting with a fresh logo design, we built a cohesive visual system that embodied the company’s mission to make lasting impacts on people’s lives.
Concepts:
The branding process for SoulMark began with extensive sketching to explore the essence of the brand. We tested various styles, symbols, and visual themes, aiming to capture SoulMark’s commitment to impactful storytelling. Through rounds of sketches and refinements, we honed in on concepts that felt authentic to SoulMark’s mission.
Developed Sketches:
Soulmark Brand Marks:
I crafted extra marks for flexibility in various applications and set a clear type hierarchy to ensure consistency across all brand communications. This system was tailored to enhance Bume’s brand presence, making it visually impactful and adaptable for their marketing needs.
Other Marks:
Soulmark Merch:
Creating merch for SoulMark was an exciting part of the branding process, allowing us to translate the brand’s identity into tangible, everyday items. We designed a range of merchandise, including apparel, and accessories, that embodied SoulMark's ethos of meaningful storytelling.
