MLB World Series x Under Armour

We partnered with Under Armour to create a comprehensive graphic campaign for the World Series, highlighting two key players, Juan Soto and Bryce Harper. I designed custom graphics for the entire event, celebrating the players' journey and achievements. In addition to player spotlights, we developed "if-win" scenario graphics, ensuring that every possible outcome was covered.

These dynamic visuals were not just digital; they were installed and displayed in Philadelphia for the actual game, enhancing the fan experience and bringing the series to life in real time.

MLB Concept Development

The initial phase of the project began with extensive concepting and sketching to align the vision of both Under Armour and the World Series. Our goal was to create visuals that were bold, energetic, and true to the essence of both athletes, Juan Soto and Bryce Harper, while keeping the spirit of the World Series alive.

Concepts & Sketches:

Campaign Designs

Once the concepts and sketches were finalized, we moved into the execution phase, transforming our vision into impactful, real-world graphics that captured the energy of the World Series and highlighted the star athletes, Juan Soto and Bryce Harper.

Elevated If-Win Graphics

CREDITS

Producer: Ian Margol

Graphic Design/Art Direction: Connor O’Neal